We were looking for the best post-pregnancy workout.

We were looking for a way to lose baby fat, get our confidence back, and feel sexy again. Words like muffin top, stretch marks, and cellulite seemed to dominate the world of motherhood, and quickly replaced any discussion of Spring Break plans and New Years Eve festivities. No question, being a mom is a blessing, but it doesn’t mean you stop being a woman.

skinny-jeansWe Just Wanted To Get Into Our Skinny Jeans...

We wanted to feel sassy again—and not have to check our femininity at the door just because we are moms. We didn't have the time to go to the gym and there were no fitness options out there that we could relate to.

We quickly realized that it’s not just new moms that never have any time. It’s ALL MOMS. It’s not just new moms who struggle to loose the extra weight from pregnancy—it’s moms with 12 and 25 year-old kids too. We also realized that it’s NOT JUST MOMS who have these issues—it’s all women. We talked to countless women and realized we all share the same struggles. So we set out to something for us.


So we decided to turn the guilt associated with taking time for yourself on its head. We are role models to our kids and families, and what we realized was that if we make health and fitness a priority, our kids will see that being healthy is important and develop healthy habits. In the end, it’s not about taking time, it’s about making time. As working professionals, we built our company and created our first product with busy women in mind. We’ve created a fun and effective workout program. More importantly, we have built an amazing community of women who are genuinely interested in fitness and health.

Our goal is to empower women to make themselves healthier. Because an investment in you is an investment in your family. This isn’t just about a workout, it’s about a community of incredible women who motivate and encourage one another every day. We’re all in this together!

It’s pronounced “fay," and it's about strength in being a mom. Fe is the periodic symbol for iron, one of the strongest elements on our planet. It is also one of the most abundant products available in a natural resource. It has a natural strength about it, yet it also has the potential to transform into so much more. That’s why we named our brand Fé Fit. Fé Fit represents the natural strength in women. 

We believe that women share a common bond. We believe that as women we have an obligation to empower one another because we know that our families and our communities view us as role models - and they depend on us to make a difference.

Together, we have the tools to make us healthier and stronger. We know that nutrition, wellness, and fitness are the cornerstones of a healthy lifestyle. We also know that there is no “one-size fits all” approach to healthy living. We are here to support one another in finding our own unique paths to becoming healthier and more fit.



We are a premier health and fitness company for women, and our workouts were created by women, for women—to target our problem areas.

We wanted to make a program that was doable and manageable for busy women. And that had the most variety, so you don’t get bored and set yourself up for failure.

We’re not a giant faceless corporation. We’re a family-owned business with a team of amazing people helping us build a community of amazing women, who lean on and support each other.

As women, as mothers, as consumers—customer service is our top priority. If you have a question about anything, you’re going to get the attention you deserve. Because at the end of the day we want you to succeed.


Your Total Body Toning Guide

Includes Written Workouts, Recipes, And Fitness Tips